“REMEMBER THAT THE REASON YOU’RE DOING THIS IS TO MAKE YOUR LIFE BETTER”.
RED COLOR THERAPY FOR RED OBJECTS IS A COMMENT ON THE INEVITABILITY OF BEING THYSELF AND THE UNSUCCESSFUL ATTEMPT OF MAKING ONE BETTER. THE WORK EXHIBITS THE COLOR RED AS ITS PROTAGONIST, BEING THE ONLY COLOR THAT PRODUCES A STIMULI IN THE HUMAN BODY.
“IN EARLIER COLOR RESEARCH, EXPOSURE TO RED HAS PROVEN COUNTERPRODUCTIVE FOR SKILLED MOTOR AND MENTAL TASKS: ATHLETES COMPETING AGAINST AN OPPONENT WEARING RED ARE MORE LIKELY TO LOSE AND STUDENTS EXPOSED TO RED BEFORE A TEST PERFORM WORSE.”
THE WORK COMBINES FOUND FOOTAGE OF A COLOR THERAPY VIDEO USED WHEN A SUBJECT HAS BEEN EXPOSED FOR A LONG PERIOD OF TIME TO THE COLOR RED, ALLOWING THE INDIVIDUAL TO DETOX. THE VIDEO THEN SCANS ITSELF ONTO THE RED OBJECT AS A THERAPEUTIC ATTEMPT TO AN IMPOSSIBLE OUTCOME.